The Ice Cream Express

There’s nothing better than ice cream on a summer day, or Express Delivery that's actually express. That’s why the US team partnered with retail powerhouse Walmart to give Texas a taste of both this summer. 

We met Dallas and Houston at their favorite local spots in custom ice cream trucks to give out sweet treats and sweet deals. From bettergoods ice cream to coupons for Express Delivery in as fast as an hour, we had everything Texans needed to stay cool. The cherry on top? Our exclusive summer giveaways and hourly celebrations complete with an extra scoop of ice cream, on us.

In collaboration with Courtney Schopfer (CD), Nicole Pernell (AD), Rachel Matts (Sr. Experiential Designer), and Devin Kelly (Experiential Designer).