Buldak at Coachella

Hot sauce at the hottest music festival of the year? Say less.

After their viral “Buldak Noodle Challenge” on TikTok, Buldak wanted to make a name for itself in the US market, not just for its spicy noodles, but also for its collection of hot sauces. So, we obviously invited people to get even hotter at a music festival in the desert with an entire experience dedicated to riding the “Buldak High.” Literally.

In collaboration with Jordan Chlapecka (CD), Jessica Rodriguez (Senior CW), Sofia Gomes (AD), and Nicole Pernell (AD).

Nicole and I worked alongside this team through the experience ideation process as well as developing the animation boards for the ride itself.